Before & After
Insight
Chantelle, the 100+ year old Parisian lingerie brand, was looking to reposition their Rive Gauche bra for a new generation of American customers. With a higher price point and matronly lace design, the brand looked to PRZM for a creative communications strategy that would spark online brand chatter while reshaping brand perceptions.
Approach
PRZM crafted a native social-first concept that proved the incredible fit and worthy investment of a well-designed Chantelle bra. To authentically bring it to life, we collaborated with existing Chantelle super fans with a deep appreciation for the product. Creators showcased diverse body types and chest sizes, highlighting the transformative before-and-after effect of the Chantelle Rive Gauche bra while relating to the next generation of shoppers.
Impact
Chantelle’s first TikTok campaign with PRZM generated viral brand discussions and organic views among their specific American target audience. During the noisy holiday season, our efforts drove a 140% increase in site traffic and a 40% increase in conversions for Chantelle. Plus, the campaign garnered thousands of new brand followers and over 42K shares and saves while receiving mentions alongside Skims. All of which were 100% organic and earned ad-free – proving the power of strategic creative thinking and thoughtful execution for an evolving heritage brand.
